Hisense, a leading global home appliance and consumer electronics brand, has solidified its position as a formidable force in the global home appliance sector. According to the latest data from the renowned international market research institute Omdia, Hisense's global TV shipments for Q1 2024 reached an impressive 6.32 million units, securing the company's ranking as the No. 2 overall player in the global market from 2022 to Q1 2024.
Commanding Market Share
The numbers speak volumes about their dominance in the television industry. In Q1 2024, the company commanded an impressive 13.6% share of global TV shipment volume and a remarkable 12.1% share of global shipment revenue. This remarkable achievement underscores their commitment to delivering innovative and high-quality products that resonate with consumers worldwide.
Laser TV Leadership
Hisense's prowess extends beyond traditional television technologies. As the technology and market leader in the field of Laser TV, the company enjoyed a staggering 53.4% worldwide Laser TV volume share in Q1 2024. This dominance in the cutting-edge Laser TV segment highlights Hisense's dedication to pushing the boundaries of innovation and providing consumers with the latest and most advanced home entertainment solutions.
Continuous Innovation and Sustainability
Hisense's ongoing success in the highly competitive market can be attributed to its unwavering commitment to continuous innovation in high-quality products and services. The company has been at the forefront of developing pioneering home appliance technology, such as the high Laser TV, ULED Local Dimming Backlight Control, and chip technology. Their relentless pursuit of innovation has led to the development of cutting-edge products, including 8K ultra-definition display chips, TV SoC chips, and AI chips, solidifying its position as a leader in the industry.
Diversified Portfolio and Global Reach
Beyond consumer electronics, Hisense has demonstrated its expertise in various B2B industries, including intelligent transportation, medical technology, and optical modules. This diversification strategy has allowed the company to leverage its technological capabilities across multiple sectors, further strengthening its market position.Hisense's global reach is also noteworthy, with operations spanning over 160 countries. The company's commitment to integrity, innovation, and sustainability has enabled it to establish a strong presence worldwide, offering top-quality products, exceptional after-sales services, and extensive warranties.
Hisense Brand Acquisitions and Sponsorships
To further solidify its position in the market, Hisense has strategically acquired renowned brands such as Toshiba TV, Gorenje, Kelon, Ronshen, and Asko. These acquisitions have not only expanded the company's product portfolio but also strengthened its brand recognition and market share.
Hisense has been associated with major sporting events, including the 2022 FIFA World Cup, further enhancing its global visibility and brand awareness. These strategic sponsorships have allowed the company to connect with a diverse audience and reinforce its position as a leader in the consumer electronics industry.
As Hisense continues to push the boundaries of innovation and deliver exceptional products and services, its remarkable achievement of ranking No. 2 globally in Q1 2024 serves as a testament to the company's unwavering commitment to excellence. With a strong focus on continuous improvement and a diversified portfolio, Hisense is well-positioned to maintain its momentum and further solidify its position as a dominant force in the global home appliance and consumer electronics market.
SOURCE Hisense Middle East
