E-commerce is booming and continues to grow at an exponential rate. The e-commerce industry has created new business models, which have resulted in a surge of competition.
To stand out from the crowd and capture new customers, businesses must use effective marketing strategies. In the case of mobile marketing, it’s believed that this is the future of e-commerce. Users are spending more time researching products and services on their mobile devices than they do on computers or laptops. Therefore, it makes sense that businesses should focus their marketing efforts on mobile devices too. Let’s explore why mobile marketing is said to be the future of e-commerce with this guide
Users Are Spending More Time on Mobile Devices
Mobile users spend an average of three hours and 56 minutes per day on their devices, compared to two hours and 17 minutes for desktop users. In fact, millennials spend as much time on their mobile devices as they do in bed, according to research conducted by Dell. That’s a lot of time spent searching for restaurants, shopping for clothes, and planning out their busy schedules. Beyond the increase in time spent, mobile usage also shows that consumers are increasingly looking to smartphones and tablets as their go-to devices for doing everything. This includes personal and professional tasks. Advertisers must ensure that they are creating engaging content that is optimized for mobile devices. If they do, then they’re likely to see more users clicking their ads.
Consumers are More Connected than Ever Before
According to a new report by Cisco, there were nearly 5.9 billion “active” network connections in the second quarter of 2018, a 13% increase year-over-year. Interestingly, for the first time, mobile accounted for more total connections than fixed. The fastest growth in terms of connections came from mobile data, followed by Wi-Fi. Together, these growth rates are forecasted to continue. Experts are predicting that by 2022, more than 6.4 billion people will be connected. Additionally, the majority of the growth will come from emerging regions, particularly in Asia Pacific and the Middle East & Africa. Therefore, it’s important for businesses to consider how they can reach these consumers. It might be worth looking into mobile marketing strategies to see if they are successful with the mobile audience.
Consumers Value Content Over Ads
While ads are crucial for generating revenue, consumers are increasingly looking for quality content over flashy ads. In fact, two-thirds of consumers said that they would be more likely to buy a product or service if they saw relevant content. Moreover, 84% of consumers said that they trust recommendations from their social media friends or family more than they trust online advertisements. So, if businesses want to increase their online revenue, they must focus on creating high-quality content that is relevant to their audience. This will maximize the potential for engagement and lead to more customers clicking through to your site from their social media feeds. Mobile apps are another great way to engage with your target audience.
The Importance of Good User Experience
When customers have a positive experience with your app, they’re more likely to share their thoughts and recommendations with others. In fact, 84% of consumers said that they would be more likely to buy a product or service if they saw relevant content. Moreover, 76% of consumers said that they trust recommendations from their social media friends or family more than they trust online advertisements. Therefore, it’s important to ensure that your user experience is smooth, uncluttered, and easy to navigate. It should also be aesthetically pleasing and offer a seamless user experience.
Bottom line
Mobile marketing is said to be the future of e-commerce due to the increase in time spent on mobile devices and the growth in consumers’ connectivity. Consumers are also looking for quality content over flashy ads. The importance of good user experience is also highlighted in these findings. Therefore, mobile marketing is said to be the future of e-commerce.
