ArenaPlus, the 24/7 online sports betting app and official sportsbook partner of the International Basketball Federation (FIBA), helped create a fun and unforgettable FIBA experience for Filipino basketball fans when the country hosted the FIBA Basketball World Cup 2023.
Besides providing sports fans the chance to actively participate in the basketball competitions in Manila, Japan and Indonesia through a digital platform, the leading sports betting company in the country also kept fans engaged on the ground with multiple activities that added fun and entertainment to the momentous event that wrapped Manila in a festive atmosphere for almost three weeks.
ArenaPlus activated booths at the Smart Araneta Coliseum and Mall of Asia (MOA) Arena from August 25 to September 10, 2023 that enabled fans to experience a variety of entertaining activities and win premium prizes. The brand also participated in the FIBA Fan Zone at the MOA Music Hall where fans and mall goers were treated to fun competitions, a variety of prizes and groovy dance performances by the ArenaPlus girl group, the “Astig Girls”. NBA legends and FIBA World Cup Global Ambassadors Pau Gasol, Luis Scola, and Carmelo Antony lent their celebrity presence to the fan zone and created an unforgettable moment for all.
ArenaPlus also used the event as the perfect platform to introduce its newest and official brand ambassador, NBA superstar Jordan Clarkson, who rocked Manila with his shoot-the-lights-out performance in Gilas Pilipinas’ last game against China.
ArenaPlus fully supported the country’s national basketball team, GILAS Pilipinas, in the World Cup and will continue to do so as it signed a 2-year partnership with the Samahang Basketbol ng Pilipinas and GILAS Pilipinas to reaffirm its ongoing commitment and support for sports.
“As the official sportsbook partner of FIBA, ArenaPlus is fully committed in making the FIBA Basketball World Cup memorable for every Filipino basketball fan. The brand wholeheartedly supported the success of the said activity to make it as enjoyable as possible and truly cherished by Filipinos. ArenaPlus stands firm in its mission to support sports and make sports events more fun and enjoyable, anytime and anywhere,” said Jasper Vicencio, Total Gamezone Xtreme Inc. president.