Apple has announced plans to upgrade Siri and its operating systems by integrating OpenAI's ChatGPT technology as part of a new personalized AI system called "Apple Intelligence."
This move aims to offer users a more convenient way to interact with Apple devices. Upcoming updates to iPhone and Mac operating systems will enable users to access ChatGPT through a partnership with OpenAI, extending to other tools like text generation and email assistance.
The test version of this integration is set to be released in the autumn.Apple has been under pressure to introduce advanced AI features to its products, following the rapid advancements of competitors in this field. Ben Wood, chief analyst at CCS Insight, believes that Apple's new personal AI system, including the ChatGPT integration, should help alleviate concerns from investors.
However, he also raises concerns about the implications of this move for Apple, stating that it may reveal and create deeper problems for the firm, as ChatGPT will take over when Siri is no longer able to help a user.Apple has been relatively absent from the AI product market, with Microsoft's AI assistant, Copilot, being a notable competitor. Apple's CEO, Tim Cook, emphasized the company's cautious approach to AI during a 2023 investor meeting. On Monday, these plans were finally unveiled at Apple's annual developers conference.
