Ayala Corporation Joins Hands with BYD to Lead the Electric Vehicle Revolution in the Philippines
As part of an ambitious drive toward sustainability and advanced technology, Ayala Corporation has entered a landmark partnership with BYD (Build Your Dreams), the global leader in electric vehicles. This collaboration positions Ayala as the official Philippine distributor for BYD, marking a significant move in Ayala’s commitment to accelerate the adoption of electric vehicles (EVs) in the country.
AC Motors head Jaime Alfonso Zobel de Ayala expressed the company’s enthusiasm about the partnership, saying, “This partnership between one of the largest multi-brand automotive groups in the Philippines and the world’s leading EV brand is a cornerstone of the group’s goal of accelerating the future of mobility in the country.” This partnership aims to promote widespread EV adoption, making the Philippines a more eco-friendly and technologically advanced nation.
The BYD SEAL. PHOTO BY BYD
A Vision for the Future: Ayala's Goals for Electric Mobility
Ayala Corporation’s broader goal with this partnership is to establish AC Motors as the leading platform for new energy vehicles in the Philippines. The collaboration with BYD, a brand that has garnered global respect and a leading market share in the EV industry, aligns with Ayala’s mission to build a robust EV ecosystem in the country. Zobel de Ayala shared that Ayala aims to elevate BYD’s presence to become one of the top EV brands in the Philippine automotive market.
AC Motors plans to leverage this partnership to make EVs accessible and appealing to various demographics across the country. By providing quality EVs from a globally recognized brand, Ayala hopes to make electric vehicles a common choice for Filipino consumers.
A Shared Commitment to Sustainability
BYD’s Managing Director for the Philippines and Singapore, James Ng, spoke to the shared mission between BYD and Ayala, emphasizing the focus on sustainable development. “BYD looks forward to working hand-in-hand with Ayala to promote the development of new energy vehicles in the Philippines. Together, we create a greener, more sustainable, and brighter future as we embark on this exciting journey,” Ng said.
This alignment in vision brings both companies together to foster a greener environment in the Philippines. The collaboration reflects both organizations' commitment to the environment, advancing sustainable transportation options that contribute to reducing carbon emissions and reliance on fossil fuels.
The BYD SEAL. PHOTO BY BYD
Ayala’s Unique Advantage: Building the EV Ecosystem
Ayala Corporation is uniquely positioned to support the adoption of EVs in the Philippines. With diverse assets across renewable power generation, automotive distribution, property management, manufacturing, financing, and digital connectivity, Ayala can build a comprehensive ecosystem that supports EV adoption at all stages.
The company’s renewable energy portfolio provides an edge in establishing clean and sustainable energy sources, which are essential for EV infrastructure. Its established automotive distribution and dealership network across the country will enable a seamless rollout of BYD’s vehicles, supported by accessible service and maintenance options. Furthermore, Ayala’s expertise in financing and insurance will help make EVs more affordable for Filipinos, while its digital connectivity initiatives will support the advanced technological features integrated into modern EVs.
In short, Ayala’s ecosystem serves as a complete framework to introduce and sustain electric vehicles in the Philippines.
BYD’s Technological Strength and Diverse EV Lineup
BYD is a global leader in the EV market, with a vast range of passenger and commercial electric vehicles. The company’s extensive lineup features vehicles at different price points, making EVs accessible to a wider audience. As a fully integrated automotive manufacturer, BYD handles every stage of production, from vehicle design to battery technology and electric powertrain development. This comprehensive capability strengthens BYD’s market position and allows it to deliver high-quality, cost-effective vehicles.
Beyond automotive production, BYD is involved in several sectors that complement the EV industry, including renewable energy, rail transit, and battery storage solutions. This diversity enables BYD to leverage its expertise across multiple industries to enhance its vehicles and make them efficient, eco-friendly, and technologically advanced.
Introducing BYD’s Flagship Models to the Philippine Market
Ayala’s partnership with BYD brings a diverse selection of EVs to the Philippines, catering to different market segments. Starting with the executive sedan BYD Han, Ayala will also introduce the BYD Tang, a spacious 7-seater family SUV, and the BYD Dolphin, a compact hatchback. These models offer Filipino consumers a range of options, whether they are looking for luxury, family-oriented vehicles, or compact and economical options.
Additionally, by the end of the year, Ayala will introduce the highly anticipated BYD ATTO 3. Known for its advanced design, comfort, and performance, the ATTO 3 has received widespread acclaim globally. This addition to the lineup further strengthens BYD’s market position and offers a compelling choice for EV consumers in the Philippines.
AC Motors’ Goal: Making EVs Accessible for All Filipinos
AC Motors’ approach with BYD's models is to encourage broad adoption by targeting various customer demographics. Each model is designed to meet the unique needs of different consumers, from families needing space and comfort to urban drivers seeking efficiency and style. “These are compelling models that target different market segments and allow us to promote EV adoption across a wide range of customers,” Zobel de Ayala emphasized.
With BYD’s leading global presence and successful expansion into other Southeast Asian markets, AC Motors is poised to replicate this success in the Philippines. The ultimate goal is to establish BYD as a trusted and widely recognized EV brand in the country.
Creating a Greener Philippines with Electric Vehicles
Ayala Corporation’s move to distribute BYD’s EVs in the Philippines is more than just a business venture—it’s a mission to contribute to a sustainable and eco-friendly future for the country. With the rise in environmental consciousness and government support for green technology, the timing is right for EV adoption to grow in the Philippines.
By bringing a range of affordable and high-performance EVs to the market, Ayala and BYD are positioned to lead the transition to cleaner, more sustainable transportation options. This partnership is expected to inspire more Filipino consumers to consider EVs as a viable and practical choice, moving away from traditional gasoline-powered vehicles.
Expanding Charging Infrastructure and Support for EVs
To support the growth of electric mobility, Ayala is also exploring ways to expand the charging infrastructure across the country. With an increase in EV adoption, the availability of charging stations will be a critical factor in providing convenience and accessibility for EV owners. Ayala’s extensive resources in energy and infrastructure will help build a reliable network of charging stations, making it easier for consumers to charge their EVs across the Philippines.
Long-Term Impact on the Philippine Automotive Market
As the partnership between Ayala and BYD develops, the Philippine automotive market will likely see a shift towards more sustainable and technologically advanced vehicles. The rise of EVs offers new opportunities for jobs, investments, and technological advancements within the country. It also aligns with global trends towards greener energy solutions and emissions reduction.
The collaboration is expected to drive growth within the EV sector, offering local employment opportunities, increased research and development in green technology, and collaboration with various stakeholders within the automotive and energy sectors.
A Milestone in Philippine Mobility
Ayala Corporation’s strategic alliance with BYD marks a transformative step in Philippine transportation. With the combined strength of Ayala’s assets and BYD’s expertise, this partnership is positioned to lead the way in making electric vehicles mainstream in the Philippines. Together, Ayala and BYD are set to pave the way toward a greener and more sustainable future, making EVs accessible to all Filipinos.
The journey to making the Philippines a leader in EV adoption begins with this partnership. With a shared commitment to sustainability, technological advancement, and customer satisfaction, Ayala and BYD’s alliance has the potential to shape the future of Philippine mobility, bringing long-term environmental and economic benefits to the nation.
